Crumbs & cosies
Keep scrolling and take these trending sweet treats from your social feed to your IRL Sunday morning, pronto!
Our sweetest trend yet has landed just in time to upgrade your relaxation rotation! Inspired by all your favourite feel-good indulgences, our brunch-themed ceramics, breakfast-print pyjamas and accessories help bring a freshly-baked warmth to your everyday routine. Pick up your sweet treats in-store or online via our Click & Collect service. Use our handy C&C store list to find your local Primark store.
Breakfast club
Breakfast pyjamas
If you haven’t heard already, our nightwear has officially joined the brunch club! Designed to romanticise your morning routine (or help you hide under the duvet for ‘five more minutes’), our viral food-themed pyjamas feature dreamy prints and pastel fabrics so snug that you may consider cancelling plans… You’re spoilt for choice with plenty of sweet or savoury designs to pick from, think cupcakes and matcha, or pasta and sushi prints. The newest addition to the menu? Our matching fleece robes, perfect for slow starts and long lie-ins.
Breakfast-themed home décor
Bring the café aesthetic home with our themed ceramics, bedding and throws! Our detailed mugs, butter dishes and quirky plates make everything feel like a sweet treat, turning your kitchen into the breakfast spot everyone wants an invite to. Guaranteed to boost your mood and your countertop, grab yours while stocks lasts!
Breakfast-themed accessories
The cherry on top of our sweet-treat styles? The coordinating accessories! Think fruit print socks and matching makeup bags to keep your beauty bits organised (and on theme!)
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