How to wear burgundy

As the crisp air rolls in, our wardrobes call for a seasonal switch-up. It’s time to say goodbye to bright, summer colours and reach for deeper hues that embody the cosy mood of autumn, starting with the shade of the moment: burgundy. From deep merlot to mulberry and plum, this rich, layered shade shows up in countless tones, and you'll be surprised at how easy it is to work them into your street style. Whether you’re going head-to-toe or adding a single statement piece, we’re here to help you splash this understated hue into your AW26 wardrobe.

What colours pair well with burgundy?

Aside from the failsafe option, black, burgundy is a versatile colour that can be teamed with a variety of hues depending on the vibe you’re going for. Lean into the classic, luxe appeal by pairing with navy pieces or embrace the season’s earthy palette with chocolate brown and forest greens. Trust us, these combos will elevate even the simplest of looks. 

• Classic neutrals: black, white or cream for a timeless, sophisticated look.

• Warm autumn tones: camel, orange or green for cosy, seasonal vibes.

• Deep shades: navy or charcoal for sleek, refined combinations.

• Unexpected contrasts: light pink or yellow for a playful twist.

Burgundy clothes and accessories

Burgundy knitwear

It’s official, knitwear is finally back in our outfit rotation, and we couldn’t be happier! Think cardigans, jumpers and all the cosy styles you’ll be living in on repeat. Off-the-shoulder styles offer a flattering fit for those looking to beat the chill without feeling buried under heavy layers. But if you’re after a staple you can throw on with anything, look to a classic crew neck instead. Easy to wear like a tee but warm enough to double up as a layer? A big yes from us!

Burgundy shoes

Pause on reaching for your classic black and white shoes, autumn calls for something bolder. Burgundy footwear provides a polished, wash of colour without being overpowering. Our buckled ballerina flats offer a fresh update to your new season footwear, adding an on-trend edge to your jeans and party looks alike. The same goes for slingback heels. No longer reserved for the office, you can expect our burgundy option below to be worn on repeat for the foreseeable.

Burgundy bags

Footwear isn’t the only easy way to tap into the trend through accessories, a statement bag works just as well. The sleek shine on our curved shoulder bag and structured tote adds the perfect touch to your evening looks. Note the gold-toned zipper and hardware on the bags too, another shade that pairs beautifully with burgundy for a sophisticated, stand-out finish. We’re obsessed!

Love our burgundy range? We’d love to see your looks! Tag us on Instagram @Primark or #Primania for a chance to be featured online!