The mens summer style playbook

Spotted those high temperatures on your weather app? Summer is on the way! With sandy beaches and exotic getaways now on the agenda, it’s time to dial up your men’s summer clothes wardrobe with everyday essentials that cater to all those sun-soaked moments. Not sure where to start? We’ve rounded up four key items you need based on this year’s hottest trends.

We’re putting Primark in your pocket! A streamlined, stress-free shopping experience is ready and waiting for you in our brand-new app. The same Click & Collect service you get online, but available on the move. Download from the App Store or Google Play Store now.

Statement shirts

If there’s one item you need at the top of your summer wishlist, it’s a statement shirt. We’re talking florals, artisanal details and tropical landscape designs made to elevate your smart-casual outfits. An eye-catching button-down shirt on its own makes the outfit, but for maximum impact, coordinate with the matching men’s summer shorts.

Go graphic

Graphic tees are the off-duty staple to wear in summer, but not just music or branded car designs. The vibe we’re loving includes bright, tropical prints, often featuring fruit motifs or exotic locations that bring a hit of high-summer energy to your rotation. Despite being a style mainstay, the real appeal lies in their versatility; an easy option for casual get-togethers but polished enough for barbecues and beach days. Still need convincing? Take a look at our new-in styles now.

Short notice

Shorts season is now in session, which means it’s time to give your roster a refresh. Sleek Bermuda styles and men’s jean shorts (aka jorts) will be the heroes of your capsule wardrobe, but with pool and spa days fast approaching, we’re also turning to swim shorts. Stripes are currently dominating the men’s swimwear scene, alongside postcard prints for a playful touch. With prices starting at just £7, we’ll be grabbing one of each!

Must-have mules

The unofficial men’s shoe of the summer. These slip-on staples are more versatile than you think. Dress them up with men’s linen trousers and a smart shirt, or pair them with your casual denim jeans and T-shirt combo for an elevated take on casual dressing. Either way, they serve as a comfortable, breathable alternative to trainers and are here to stay.

FAQs

Are chinos good for hot weather?

• Chinos are a great choice for hot weather if you choose the right pair. For summer, look to chinos made with lightweight cotton or linen-blend fabrics for long-lasting comfort.

How should men dress smart-casual in the summer?

• A smart shirt and shorts co-ord is a great choice for your smart-casual outfit! In particular, designs with abstract prints or florals can add a playful spin that sets it apart from your cold-weather wardrobe. As for shoes? Fresh trainers are key for keeping your look laidback, but clogs level up the formality. 

What jeans to wear in summer?

• The best jeans for summer should be light, relaxed and breathable. Straight-leg and relaxed cuts tick all of these boxes, especially in light washes that match the seasonal palette. The overarching rule? If it feels rigid or restrictive, it’s best to avoid them to prevent overheating.

What colours should men wear in summer?

• In summer, light colours work best for keeping things sharp. Whites, creams and soft greys feel effortlessly clean (and help reflect heat!) You can also bring in muted pastels like sage green, light blue or dusky pink for a bit of colour without going too bold.

Do men wear suits in summer?

• Yes! Men can wear suits in summer. The key is choosing the right style. Linen-blend blazers and trousers are designed to be more breathable and keep you cool for longer. The lighter colours play a big part too, perfect for keeping your look sleek and warm-weather-appropriate.

Love our new summer collection? We’d love to see your styles! Tag us on Instagram @Primark or #Primania for a chance to be featured online!