Model wearing blue skinny jeans and black vest top

Love your clothes for longer

We think long-lasting pieces can, and should, be affordable for all. We design pieces for more wears, more washes, and more wow factor, without the hefty price tag. Pieces that help you feel great for less and for longer. Whether you're after something stylish or an everyday essential, we're working hard to change the way we make and design our clothes. Scroll down to discover more!

The future of denim

Love it for longer!

byTamára Tavares

Feb 2

Kids denim staples

Outfit repeating? Absolutely.

byTamára Tavares

Feb 2

Circular clothing

Fashion that feels good and does good

byTamára Tavares

Sep 1

Our Recover™ partnership

Kids’ Jean Fit Guide

Find the perfect pair

byGary Clarke

Sep 23

Celebrating 10 Years

The Primark Sustainable Cotton Programme

byKerry Martin

Oct 23

Primark Cares A/W Essentials

Shop wardrobe staples from our Cares range.

byKerry Martin

Aug 9

Tonal Lounging and Living

Everyday wear made using natural dyes

byJodie Spragg

Mar 28

Cruelty Free International

At Primark, we believe that all beauty products should be cruelty free and we are proud to be Leaping Bunny approved. The global Cruelty Free International Leaping Bunny Programme requires cruelty free standards over and above legal requirements with animal testing restrictions. Find out more about the Leaping Bunny Programme below.

byJodie Spragg

Sep 20

Bring On The Basics

The taste of freedom over these warmer months meant we finally got to show off our lockdown accumulated summer wardrobes, but A/W is coming which means more layers, thicker fabrics and higher necklines. Browse our latest Primark Cares label for the perfect staple pieces to add to your A/W wardrobe.

byKerry Martin

Sep 15

Waste Into Wow!

There’s no space for plastic waste. That’s why, as part of our growing Primark Cares collection, we’re using recycled yarn to create clothing. Find out how below…

byJodie Spragg

Jul 26

Our Most Sustainably Made Denim

As part of our journey to becoming a more sustainable business, we’re excited to introduce our most sustainably made denim as the latest addition to our growing Primark Cares collection. Read on to find out more…

byJodie Spragg

Jun 9

Womens Primark Cares Looks

See in the new season stylishly with our range of Primark Cares womenswear. Photography by RANKIN

byJodie Spragg

Mar 1

Kid’s Primark Cares Collection

Check out our kid's Primark Cares range, featuring active and casual outfits, including gorgeous coats for all year round use. Photography by RANKIN

byTamera Heron

Mar 1

Let Your Pre-Loved Be Re-Loved!

Recycling Made Easy! As part of our ongoing commitment to a more sustainable future, we’re launching a new in-store clothes, shoes and bags recycling scheme. Read on to find out more…

byJodie Spragg

Jul 29

Primark Cares Nightwear

Before you head to bed, make sure you’re wearing our new nightwear to help you drift off to dreamland. Bedtime should be a time where you can reflect, unplug and unwind, so start the process in our super soft sleepwear.

byTamera Heron

Feb 24

Go Vegan

Shop kinder with our new vegan collection, full of versatile and classic vegan faux leather pieces that offer endless styling opportunities.

byJodie Spragg

Jan 27