Four fragrances displayed together: Fleur Blanche, Vanilla Moments hair perfume, PS Golden Veil, and a yellow-topped scent.

Skincare & Makeup

Your Summer Fragrance Guide

Find your new fragrance fix with our range of elevated perfumes.

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Our morning routines are looking brighter. Between blue skies, high temperatures and our summer looks in full swing, the vibe couldn’t be more serene. The only thing missing? A fresh summer spritz. Uplifting and unapologetically head-turning, dousing in a summer fragrance can immediately elevate your mood. Fresh, floral and super juicy, we've rounded up our favorite fragrances to add to your radar this season. Did we mention that they’re all under $10? Cue the compliments!

What are fragrance notes?

Have you ever wondered why your perfume smells different throughout the day? It all comes down to the notes. Fragrances are made up of three layers: top, heart (or middle) and base. Top notes are the first scents you'll notice and usually last around 10-15 minutes. Next comes the heart notes which make up the main character of the fragrance. Finally, the base notes take over, lingering on the skin and creating a long-lasting finish.

What Makes a Good Summer Fragrance?

In comparison to winter fragrances, summer scents feature ingredients that are lighter, fresher and easier to wear in the heat. There are three main fragrance families to choose from: fruity, floral and fresh. It's worth noting that heat can intensify a fragrance, so stick to refreshing scents to keep it balanced without overpowering.

Fresh Summer Scents

Crisp, clean and energizing, fresh fragrances are packed with light citrus, aquatic accords and airy florals that leave you with an instant burst of energy. Perfect for those who love bright, uplifting scents with a subtle sweetness.

PS...Other Girl

A soft, easy-to-wear scent that's perfect for every occasion. The combination of creamy vanilla and subtle spice delivers a rich, warm scent that’ll turn heads wherever you go. Wear it on its own or layer it with your favorite body mist or signature fragrance for a scent that's uniquely yours.

Scent notes: vanilla, warm spice and citrus.

PS...Café Latte

As the name suggests, this perfume is inspired by the aromas of your favorite cozy café. Warm, inviting and effortlessly comforting, sweet and spicy notes blend with rich, woody undertones to create a scent that's equally chic and indulgent. The best part? It's long-lasting. Spray a few spritzes in the morning and it’ll linger until mid-afternoon.

Scent notes: mandarin, Turkish rose and lavender.

Fruity Fragrances

These fragrances have come a long way from the sugary scents we knew growing up. Modern fragrances lean towards being sophisticated and effortlessly chic, often blending juicy notes of cherry, peach and citrus with florals, vanilla and soft musks. Playful yet polished, our sweet, refreshing scents are perfect for casual daytime plans like brunch with friends and picnics.

PS...Capri Girl

This floral-meets-fruity fragrance is a love letter to the Italian coast. Enriched by the invigorating sea breeze, its citrus top notes deliver a refreshing hit that cuts through humidity, before softening into jasmine and vanilla for a smoother, more sensual finish. Choose from our 50ml version or 10ml option for on-the-go ease.

Scent notes: lemon, jasmine, amber and vanilla.

PS...Peach Eau De Parfum

While super-fruity scents might not be for everyone, this one hits the sweet spot. The namesake fruit gives it a juicy, playful aroma that you won’t be able to gravitate away from. A quick spritz on your pulse points, paired with a dreamy summer dress is the perfect combo for lunch dates or garden strolls. 

Scent notes: peach, apple and sandalwood.

PS...Sweet Strawberry

If you’re a major fan of fruity fragrances, this has got you covered. Strong but not overpowering, one spritz will make you feel like indulging in a bag of strawberry twists. Then, it settles to become a sweet, and delicious scent on your skin. It’s playful and guaranteed to earn compliments wherever you go.

Scent notes: strawberry, amber and tonka bean.

Floral Fragrances  

Blending notes like lavender, jasmine and orange blossom, floral fragrances create a light, airy scent that's effortlessly wearable. The heart and base notes shape the fragrance's depth and intensity. For something warmer, look to woody or spiced accents. Want something sweeter? Citrus notes bring a brighter, refined feel. Ultimately, it's all about the floral combination that suits your style.

PS...Cream Eau De Parfum

A balance of sweet, milky notes softened by woody accords. This scent opens with a light marshmallow nuance before warm notes of wood and tonka bean come through. Calming yet uplifting, it's the perfect scent to start your day with or add to your work tote for midday top-ups.

Scent notes: light marshmallow, mahogany wood and tonka bean.

PS...Bare Blush

Picture this: you've just stepped out of the shower and are unwinding on a balcony as the sun rises over the sea. That's exactly the feeling this scent captures. A soft floral musk with hints of jasmine and nectar, it's fresh, clean and effortlessly sophisticated, leaving you with that just-got-ready feeling all day long. 

Scent notes: musk, jasmine and nectar.

Scents For Summer Nights

Your daytime fragrance may be fresh and uplifting, but nighttime calls for something a little moodier. Dial up the warmth with creamy vanilla, soft musk and woody accords. These create a deeper, sensual finish that's made for rooftop cocktails, date nights and late-night adventures. Here are our top picks:

PS...Fleur Blanche

This fragrance is unmissable in every way. As well as the glam packaging, the floral notes are balanced with clean musks and subtle woody notes, creating a fresh, airy scent that'll take you from day to night. Light yet memorable, it's the perfect choice for anyone after an understated fragrance and a statement piece for their vanity. 

Scent notes: citrus, white rose and musk.

PS... Petal Skin Scents

Lemon notes are the epitome of summer scents. Bright and uplifting, they're paired with soft jasmine and sweet vanilla in this perfume to create a juicy, captivating fragrance made for golden-hour strolls. 

Scent notes: lemon, jasmine, amber and vanilla.

PS...Ibiza Glow

Post-vacation blues? This fragrance will transport you straight back to paradise. Bursting with zesty citrus and soft florals, it captures the feeling of sunlight on skin, delivering an uplifting, radiant boost to your evening routine.

Scent notes: jasmine, orange blossom and warm vanilla.

How to Make Your Summer Fragrance Last

Here are our top tips: 

  • Apply to your pulse points such as the wrists and neck. 

  • Use mini fragrances or body mists to easily top-up on-the-go.

  • Store your fragrance away from direct sunlight and heat where possible. 

  • Spritz your fragrance over an unscented body moisturizer to help extend its wear.

Love our new perfume collection? We’d love to see your favorite scent! Tag us on Instagram @Primark or #Primania for a chance to be featured online!