Gilmore Girls themed gift set including burgundy sweatshirt, cushion, hot water bottle, mug and badges.

Styling & Looks

Gilmore Girls Collection

The beloved mother-daughter duo are bringing their eccentric charm to our sleepwear, accessories & homeware line-up!

Gilmore Girls Merch

Whether you’ve been a Gilmore Girls fan since day one or have recently discovered the Y2K TV series, there are few shows that match it’s nostalgic, cozy factor. From Stars Hollow’s quirky characters to Lorelai and Rory’s heart-warming bond, it manages to make you smile after a hard day or even when you just want to enjoy some downtime. To bring that small town charm into your lives, we’ve launched Gilmore Girls-themed sleepwear, homeware and accessories. So, fill yourselves a jumbo cup of coffee and keep reading to discover the range along with our top picks that’d be perfect gifts for the fans.

Dress Like a True Gilmore With Our Cozy Pajamas

Nothing makes binge-watching better than a pair of new pajamas. Coming soon, our Gilmore Girls-inspired shorty set, nightshirt and boyfriend pajamas are designed with relaxed silhouettes to keep you comfortable as you and your friends enjoy the show. In keeping with the show's fall vibe, our options will be available in pink, burgundy and ivory and feature motifs inspired by Luke’s Diner, the town gazebo and Lorelai’s Dragonfly Inn.

Channel Your Inner Rory With New-In Sweatshirts & Tees

Shopping for your first year at college and looking for preppy looks? Then why not choose from our Gilmore Girls-themed sweatshirt and baby tees. They’re easy to style for group study sessions, lectures and coffee breaks with friends. Simply throw on your favorite jeans, shorts or capris and you’re good to go. If you’d like to give your look a Rory-inspired twist, buy your sweatshirt a size bigger than what you usually opt for. When styled with straight-leg pants and clean sneakers, they’ll give your look a sweet, academic touch that she is known for.

 

For more Y2K fashion inspiration, read our dedicated guide on 2000s clothing.

Gilmore Girls Goodies for Fans

Ever since it first aired in the year 2000, the show’s multi-generational storyline has struck a chord with millions. Whether you and your friends are going away for college or celebrating the first few days of fall by rewatching the series, our accessories line-up would be the perfect way to commemorate the occasion. From hair clips and makeup bags to keyrings and tote bags, there’s something for everyone!

Create Your Stars Hollow Sanctuary with Themed Mugs and Bedding

As fall draws closer, decorate your space with the kitsch coziness that Lorelai’s home effortlessly mastered. A cushion with ‘Sip Coffee Read Book’ imprinted? Perfect for the living room! A themed to-go coffee mug and a cute cereal bowl for the kitchen? You need these for hurried mornings as you rush out the door. Our range also features a heated water bottle and bedsheet, adding to the relaxed, laid-back mood.

Love our new Gilmore Girls collection? We’d love to see your styles! Tag us on Instagram @Primark or #Primania for a chance to be featured online!