Primark Presents Paula Echevarría AW26

Paula is back for AW26, and this time she’s taking a two-pronged approach to styling. Layering that mixes fashion and function, seeing you through all the seasons, rather than just one, and reminding us just how important a good denim rotation is (jeans and otherwise!) in making sure cold-weather dressing doesn’t feel like a chore.

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AW co-ords: our top picks

Our affinity for a matching set transcends the seasons, but these Paula picks are guaranteed to get you excited for autumn/winter outfits. First up: the ultimate blend of trend and timeless. A denim co-ord, or ‘Canadian tuxedo’, is a regularly rotated duo for denim lovers who want the polish of a suit without having to veer away from their favoured fabric. But for fashion followers that need added interest, it’s the trending silhouette of our £22 Funnel Neck Jacket teamed with the matching baggy curved-leg jeans that’ll get you filling your basket.

Taking a more maximalist approach to matching sets? Our Floral Jacquard Barn Jacket and Floral Jacquard Mini Skirt certainly tick that box. Team with knee-high boots and a faux-leather bag for dressier RSVPs, or style separately with denim and basics from the range to put the muted floral print front and centre.

Our final favourite? The Utility Pocket Shirt and Wide-Leg Pleated Trousers. Showing that simple, considered details, like pockets and pleating, can make even the comfiest silhouettes look polished.  

Function meets fashion: layering

Layering is a tricky skill to master, whether you’re someone who always feels the cold, or someone who struggles to beat the heat. Here are the key pieces to reach for, whichever side you sit on…

Paula’s grey double denim look, featuring the Circular Denim Shirt made with a minimum of 95% cotton from the Primark Cotton Project, a pair of The Straight jeans and a classic check shirt, is a considered approach to layering that still looks oh-so stylish. The check shirt can be tied around the waist, stored in your bag or worn as the outer layer throughout the day, while the denim shirt provides the warmth of a jacket without the bulk. Use basics as the base layer (our double-layered vests and tops do it best!), then add accessories to break up the textures.

When the weather warrants a true outerwear piece, the trench coat needs no introduction. A twist on the classic beige style, Paula’s plum-toned option complements any denim washes from the range or your wardrobe, and is easy to drape over your shoulders or fold away in your bag as weather permits.

Styling tip: Use the print of your shirts and blouses to add a pop of pattern at the cuff!

Jeans and a nice top ideas for 2026

A formula we follow year after year; it’s easy to fall into a routine of failsafe combinations. But fear not, 2026 brings a host of new trends, silhouettes and patterns to help reinvent the equation. Our first pick, The Pure Cotton Shirt with Cinched Waist, has some serious quality and value credentials. 100% cotton and packed with elevated design details, like the sculpted waist silhouette, oversized cuffs and muted check print, all for just £12! Paula’s styling hers with The Straight in a light wash, but we love it worn with an ecru pair too.

While not technically a top, we think our Fitted Jacket with Button Detailing is a piece that will outlast its current trend phase and see you through many ‘jeans and a nice top’ events with the right styling. Usually we encourage balancing fitted top-half silhouettes with baggier bottom-half styles; in this instance, we’d look to The Flare and The Skinny to avoid the outfit veering into costume territory. Team with heels, statement earrings and oversized clutch bags for added femininity.