Iconic Value

At Primark, great style starts with great prices. And we know that great value matters to you now more than ever... That’s where Iconic Value comes in. Starting this autumn/winter, we’re getting back to what we do best, setting the standard for affordable fashion by lowering prices across hundreds of our most-loved lines throughout womenswear, menswear and kidswear. At the expense of quality? Absolutely not. Style, fabric and better fits go hand in hand with our iconic price tags.

Keep scrolling for a handful of your Primark favourites that have been given the lower price treatment (Spoiler: viral items included).

Iconic Value womenswear

Of course, we’re starting with our best-selling boyfriend pyjama sets. We know you don’t need an excuse to refresh your rotation, so why not stock up for less? We’re spotlighting our now £13 Supersoft Boyfriend Pyjama Set, but our iconic prices feature across a wide range of plain, patterned and short-set options too.

Going toe-to-toe with our boyfriend pyjamas for the most viral Primark product, our knitwear. The supersoft Cocoon Yarn™ Cardigan (formerly known as the Essential Knitted Bomber Cardigan) is another style that’s received the Iconic Value treatment. While the design needs no introduction, its new name, cosy, bouncy yarn composition and price tag are vital public service announcements!

A wardrobe staple that reaps rewards tenfold during in-between seasons, our Everyday Trench is the epitome of minimum-fuss, maximum-reward outerwear. Throw on over leisurewear to elevate any look, from morning walk to school run, or team the double-breasted, cinch-waist silhouette with jeans, a white tee and loafers for a classic and reliable combination.

Iconic Value menswear

Across menswear, it’s all about styles you reach for repeatedly, regardless of the season. First up, joggers. Remember when we said quality wasn’t being sacrificed? We meant it. Soft-touch Cotton Rich Oversized Joggers made with a minimum of 80% cotton for just £10, we’ll leave you to decide how many colours you’re adding to your basket.

An iconic price tag is always a talking point, but a great price point and maximum versatility? Certified bragging rights. Look no further than our Knitted Polo and Brushed Check Overshirt, available in a wide range of colours. For smarter occasions, style either option with tailored trousers and loafers, or go for jeans and slim trainers and utilise their layering capabilities when wearing more casually.

Iconic Value kidswear

Envious of your little one’s wardrobe? It’s a parental rite of passage to spend more time and effort on their looks than on your own. But spending more money? Not on our watch! Available across leisurewear, activewear, nightwear and outerwear, shop durable, comfortable styles built for real kids (and real family budgets). Iconic prices starting from £1.30.

Iconic Value on our app!

Shop our Iconic Value products in-store, online or on our app via our Click & Collect service. (Free to collect with a minimum spend). Use the app to streamline your shopping experience by saving your favourites, placing Click & Collect orders on the go and receiving personalised notifications, so you never miss out on Primark must-haves. Download from the App Store or Google Play Store now.