Collage of holiday photos featuring models in summer outfits at various locations including Rome's Colosseum.

Packed with Possibilities

Primark and Jet2holidays have teamed up! Because good style and good value always travel well together. Keep reading…

You don’t just go on holiday; you get ready for it! Our getaway edit follows every part of the journey, from start to finish, from what goes in your suitcase to the airport outfit and the holiday looks that end up on your feed. Whether it’s a romantic escape, a girls’ trip, a family holiday or a solo city break, the formula stays the same: Get the suitcase ready. Set the vibe at departures. Go and make the memories.

In partnership with Jet2holidays, we’re bringing together effortless style and seamless travel, because great outfits and unforgettable holidays should go hand in hand!

Aeroplane window view of coastal resort with text PACKED WITH POSSIBILITIES, Primark x jet2holidays branding.

Get: the prep & packing

Every holiday starts before you’ve even left the house. The pre-holiday beauty prep, the ‘nothing to wear’ pile, the last-minute add-ons… the list is never-ending! Our travel must-haves? Packing cubes, beauty minis and the perfect luggage for all your getaway needs. This is the moment to get your looks lined up and your suitcase working harder!

Check out our Jet2 hand luggage size guide and discover the best baggage options for your summer itinerary!

Model wearing pink striped pyjama set with lifestyle photos showing travel bags and holiday activities.

Three models modelling different summer outfits in urban and tropical settings with handbags.

Set: departures & airport dressing

The right airport outfit sets the tone! It must be comfortable, and ready for anything from a 6am check-in to an appetising breakfast the minute you get through security. Matching loungewear sets, lightweight layers, roomy tote bags, comfy footwear and neck pillows all come into play here. This is the look for securing snacks, gate selfies and boarding your Jet2 flight.

Model wearing light pink tracksuit at airport with suitcase, travel-themed collage showing Rome destination.

Model wearing colourful tie-dye co-ord set and white top with sequin skirt, enjoying drinks outdoors.

Go: destination dressing

Now for the fun part: holiday outfits! The looks that make it out of the suitcase first, and the essentials you reach for on repeat. Floaty dresses for dinner during golden hour, crochet and linen for daytime plans and flattering swimwear and cover-ups for poolside pauses. Whatever the agenda, you’re dressed for it!

Model wearing brown bikini with lime green cover-up and straw hat, styled with holiday photos collage.

Lifestyle collage showing models in summer outfits with handbags by the seaside and coastal sunset views.

Calling all last-minute holiday shoppers!

Your Primark shopping experience just got an upgrade… Say hello to our new app, the same free Click & Collect service you get in-store, with a minimum £10 spend, at your fingertips! Download the app from the App Store or Google Play Store to save and curate your favourite pieces, place Click & Collect orders on the go and receive personalised notifications so you never miss out on Primark must-haves.