Sun, sea and swimwear

Summer 2026 is bringing the heat, and we’re not just talking about the weather forecast... Our new swimwear range is serving the kind of tropical vibes that’ll make you want to book a one-way flight to a sandy beach. Versatile, stylish and unapologetically bold, let’s dive into the winning holiday looks.

Shop the range in-store, online or on our app via our Click & Collect service. (Free to collect with a £10 minimum spend). Use the app to streamline your shopping experience by saving your favourites, placing Click & Collect orders on the go and receiving personalised notifications, so you never miss out on Primark must-haves. Download from the App Store or Google Play Store now.

Beachy-keen bikinis

In case you didn’t know, we’re big on mood-boosting hues for SS26. Think sun-baked reds and oranges and trending pastels. Don’t forget prints and textures too! Playful shimmer fabrics and exotic prints are our favourite ways to wear right now, but signature florals, stripes and those with a gingham pattern are obvious additions to your packing list too.

Mix-and-match moments

Keep it unique and create your very own poolside look by mixing and matching our affordable range of bikini tops and bikini bottoms. Available in a variety of styles and shades, keep it simple by choosing intentionally matching pieces, or pick your favourites to create a duo that works for you.

Suits you

Looking for more support and coverage than a two-piece? Our swimsuits are sleek, figure-hugging and 100% picture-worthy. Boasting bandeau, halterneck and sculpting, ruched designs, team with women’s linen trousers or denim shorts for a look that earns instant beach-to-street approval.

For more guidance, check out our sculpting swimwear guide for everything you need to know about our tummy-control swimsuits.

Cover-ups made to stand out

No longer just a throw-on, but a full-blown fashion moment. Beach cover-ups have officially graduated from being a practical staple to a daily beach outfit must-have. Featuring tropical-inspired kaftans, eye-catching sarongs and breezy beach trousers, this range is made for mixing, matching and clashing with confidence. Rules? We don’t know them.

Your beach accessory rotation

Curating a reliable rotation of beach accessories will reap rewards tenfold this summer. Oversized styles, sleek oval frames, classic aviator lenses — sunglasses need no explanation. Straw women’s hats, bucket hats and caps not only look great, but also help protect your scalp while keeping you cool. Finally, don’t forget an oversized straw bag to carry your beach-day essentials.

Our waterproof jewellery range

Looking for jewellery that is as beach-ready as you are? It’s time to add our waterproof jewellery to your packing cubes! Shower, swim and sweat-proof, these pieces are designed with stainless steel to make them resistant to rusting and oxidisation, and coated using PVD (Physical Vapour Deposition) for a longer-lasting finish.