Primark Presents By Coleen

Curating a wardrobe that lets you pull together outfits with minimal effort starts with your lifestyle and great-fitting pieces. But effortless, everyday dressing shouldn’t mean sacrificing trends or fashion credentials. Enter the second drop of By Coleen, featuring statement outerwear, comfy casual co-ords, timeless denim, polished matching sets and versatile accessories, priced from just £6. What are you waiting for? Keep scrolling to start your shopping list!

Shop the By Coleen range in-store, online or on our app via our Click & Collect service. (Free to collect with a minimum spend). Use the app to streamline your shopping experience by saving your favourites, placing Click & Collect orders on the go and receiving personalised notifications, so you never miss out on Primark must-haves. Download from the App Store or Google Play Store now.

Who is Coleen Rooney?

Coleen Rooney is a bestselling author, television personality and entrepreneur, recognised as one of the UK’s most influential media figures. Rising to prominence in the early 2000s, she has built a loyal digital following, where she shares fashion, family life and fitness content with millions of followers. As a mum of four who manages a career and a busy family schedule, she is passionate about offering stylish and easy-to-wear pieces that work hard in the wardrobe.

By Coleen: must-have jackets

Judging by the first collection, our customers love By Coleen jackets, and we know this drop will be no different. Why? Because we’ve got surefire sellouts in our funnel-neck styles! Designed in rich, warm, seasonless tones, our cropped check tech jacket and faux leather bomber are the ultimate plain-and-patterned duo to style on rotation, whatever the outfit. Consider this your add-to-basket cue! (Don’t say we didn’t warn you…)

By Coleen: denim days

Mixing classic jean silhouettes with trending denim separates, this collection leans on mid-blue and indigo washes as part of its considered colour palette, making it easy to create everything from failsafe looks to outfits that push you slightly out of your comfort zone. Case in point, exaggerated draping, scarf and cape tops. Offering a polished, feminine way to elevate the jeans and a nice top formula, these By Coleen pieces are ones you’ll be reaching for far beyond the current trend window.

By Coleen co-ords: casual meets chic

No matter the fit or fabric, a matching set will always look intentional and polished. But Coleen’s day-to-day routine means her collection needed to mix comfy leisurewear co-ords with fashion-forward, tailored two-pieces. Use footwear and accessories to elevate or add practicality as needed!

By Coleen kidswear

As a mum of four, Coleen said it felt like a “natural next step” to expand into kids clothing. Heavyweight hoodies, cosy cotton-blend crewnecks and joggers bring the same comfort-first, quietly elevated approach as womenswear, but across a lounge edit made for little ones. With prices starting at just £7, shop them in-store, online or on our app via our Click & Collect service now!