Perrie’s Primark Picks

In 2018, fashion influencer Perrie Sian created a Facebook group called ‘Perrie’s Primark Picks’, sharing her Primark purchases and in-store must-haves with its members. Fast forward eight years, and it’s the namesake of her curated womenswear selection, available to shop in-store and online via Click & Collect now!

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“I wanted to provide a capsule wardrobe for this time of year. February can be a difficult time of knowing how to dress when the seasons are changing, and I feel like we’ve given you something for every single scenario to take you into spring.”

Perrie’s denim essentials

For SS26, Perrie’s Primark Picks is rooted in denim. Skirts, shorts, shirts and tops add playful denim silhouettes to the mix, but it’s jeans that Perrie is championing. “The denim is taking the lead in this collection because the quality and prices of the denim are incredible, and I wanted to pick shapes that would be versatile to suit everybody.”

Featuring straight-leg, jogger and wide-leg styles, if Perrie’s styling can’t convince you to try them for yourself, maybe our tall jeans and petite jeans leg lengths across selected styles will do the trick? “I personally feel this is the best denim that Primark has ever done. Not only is there so much choice in the shape and the style, but they are now also offering tall and petite leg lengths, which is something that I’ve wanted from Primark for so long.”

Perrie-approved jackets

Avid Perrie’s followers will instantly recognise the signature shapes and shades that have made her a style favourite on socials, and none more so than her affinity for jackets. “I absolutely love the wide-leg light blue jeans with the boxy white T-shirt and the black faux leather jacket. (I think that jacket is going to be a viral jacket for spring!) It’s such an incredible, versatile design that you can easily dress up and down.”

Spring naturally feels like the best time to embrace pastel hues but transitioning them into the colder months is a great way to invite colour into your outfits without it feeling too scary. Case in point: the pink faux-suede blazer. “One of the stars of the show that I think everybody is going to love is the pink faux-suede blazer. We’ve added in a couple of pops of colours that you’re going to wear and feel great in, but these are paired back with neutral core layering pieces like T-shirts and jeans that you’ll constantly gravitate towards.”

Perrie does dressy  

While casual pieces are at the heart of her SS26 picks, obviously Perrie incorporated some elevated looks! A matching set is your guaranteed ticket to effortless glamour, and our muted yellow scoop neck waistcoat and straight-leg tailored trouser set ticks all the boxes. Race day outfit ideas, baby shower, wedding guest — the list goes on! Team with heels and an embellished bag for invite-only occasions, or strip things back with sandals, oversized sunglasses and a woven bag for sun-soaked styling.

Looking for a piece to bridge the gap between casual and dressy? Our Circular Puff Sleeve Denim Dress, made using a minimum of 20% Recover™ recycled cotton, and cotton from the Primark Cotton Project, is ready and waiting to be worn.

Snap, tag and share your Perrie’s Primark Picks looks using #Primania or @Primark for a chance to be featured online