We're Record Breakers!
We're thrilled to announce that we're the proud new owners of a Guinness World Record: Not only did we open our largest ever Primark, but we also won a Guinness World Record for it! How amazing is that?
Birmingham High Street in England is now officially the largest fashion retail store in the world, with a record breaking 160,100 sq ft of retail space! With 5 incredible floors of fashion, food and beauty, we’re so stoked about this achievement. On opening day, Pravin Patel from GWR presented us with the award before the store opened to the public. A huge thanks to each and every member of our amazing team who made this possible! Time to celebrate – Disney café, anyone?
Birmingham High Street in England is now officially the largest fashion retail store in the world, with a record breaking 160,100 sq ft of retail space! With 5 incredible floors of fashion, food and beauty, we’re so stoked about this achievement. On opening day, Pravin Patel from GWR presented us with the award before the store opened to the public. A huge thanks to each and every member of our amazing team who made this possible! Time to celebrate – Disney café, anyone?
We celebrated our award with some of our brand ambassadors including Alice Liveing, Stacey Solomon, Kem Cetinay and Alessandra Steinherr, who were there for the big store opening.