Rita Ora in black crop top with sun design sitting on beach with plaid skirt, ocean waves in background.

The Lowdown

Love getting the inside deal and backstage chat on influencers, celebs and industry professionals? We'll match the obsession with our monthly Lowdown features, which dive into the lives of some of our favorite people and ask the questions you’ve always wanted to ask. Enjoy...

The Rita Rundown

Get to know our Global Brand Ambassador, Rita Ora

byKerry Martin

Sep 23

Everything Stacey!

Get to know our Kidswear Brand Ambassador,

byTamára Tavares

May 12

Get To Know: Paula Echevarría

Bringing you the brand ambassador lowdown

byKerry Martin

Apr 28

Primark Presents: Kem

Meet our menswear ambassador, Kem Cetinay

bySydney Lasek

Aug 28

Get To Know: Josh Denzel

From on-screen to in-stores

byKerry Martin

Mar 4

The Rita Ora Interview

From London to Primark Partnership

byKerry Martin

Sep 19

Behind The Scenes

From sketches to stores

bySydney Lasek

Sep 12

Sitting Down with "The Stronghold"

In the lead-up to the launch of our new collection with LA workwear brand The Stronghold, we sat down with founder Michael Paradise to chat about the brand’s deep-rooted heritage and what we can expect from the collab.

byKerry Martin

Aug 23

In-Store Safety Measures

Our team is so happy to open our doors again and welcome our customers back to Primark! Safety is still our number one priority, and we're working hard to help make sure our team and customers return to Primark with confidence, keeping the high safety standards in place in our stores over the past year.

byTamera Heron

Apr 12

Extended Opening Hours

We can’t wait to see you back instore soon but our priority is still your safety and that of our store teams. To allow for safer shopping we’re extending our opening hours in our stores across the US. Keep reading to find out more

byJodie Spragg

Nov 30

Meet Pineapple Dance Studios' Founder Debbie Moore

In the leadup to our collab with Pineapple Studios, we took time out to get to know founder Debbie Moore, who launched the dance studio in 1979.

byJayne Bibby

Aug 31

Introducing: Primark Legends

We’re excited to announce the launch of Main Street's first mobile gaming app, Primark Legends!

byJodie Spragg

Aug 27

Reopening Our Stores – What To Expect?

Primark re-opens on 15 June in England, 18 June in Northern Ireland, 26 June in Wales and 29 June in Scotland: same great products, with employee and customer safety the highest priority

byJodie Spragg

May 15

Meet Bobby Abley

Wanna know a secret? We have a special designer collab coming to a Primark store near you very soon! But we have to keep you in suspense just a little longer... So instead of telling you about the collection, we’re going to tell you more about the man behind the designs. Meet Bobby Abley.

byJayne Bibby

Feb 17

Access All Areas

Ever wondered what really happens on the set of a fashion photo shoot? We’re taking you behind the scenes on the set of our latest shoot to share all the secrets. You’ll spot the finished photos in the windows of your local Primark and in our Trend feature.

byJodie Spragg

Feb 17

The Lowdown: Let's Talk About Ethics

You’ve probably heard your friends talk about retailer’s ethics – whether they’re good or bad – and you’ve no doubt picked up ‘sustainability’ as your latest buzz word – us too - but have you ever gotten the low down from the brand itself?

byJayne Bibby

Sep 9

ILGA World Partnership

We’re super excited to announce that this year’s “Feeling Proud” collection will support ILGA World - the International Lesbian, Gay, Bisexual, Trans and Intersex Association. Primark will make a $ 195,000 donation to ILGA World in support of their work as an international advocate for LBGTI rights.

byJayne Bibby

May 10

Birmingham, England Is Open!

Welcome to the world’s biggest Primark and our newest flagship store, located in the heart of England. In fact, this store is SO big we won a Guinness World Record for it – and it’s now officially the largest fashion retail store in the world! Scroll on to get the lowdown on everything you need to know, and find out why this store is serious shopping goals!

byJayne Bibby

Apr 12

We're Record Breakers!

We're thrilled to announce that we're the proud new owners of a Guinness World Record: Not only did we open our largest ever Primark, but we also won a Guinness World Record for it! How amazing is that?

byTamera Heron

Apr 11

Primark Meets Beauty Girlboss Alex Steinherr

Get to know Alessandra Steinherr, the glow-getting beauty editor and female entrepreneur we createdthe ULTIMATE skincare collection with.

byJodie Jones

Feb 24

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