model relaxing in a chair wearing a brown and cream checked maxi dress with sunglasses and hoop earrings.

Styling And Outfits

Head-to-hem styling

Forget outfit ‘inspo’. We’ve built full looks for you, shoes and accessories included.

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Navigating the high street can feel overwhelming, whether you’re a fashion-forward dresser or simply seeking inspiration. So, we’re giving you head-to-toe looks all in one place, effortlessly coordinated and always on-trend. (Consider us your personal shopper, without the service charge!) Designed to be worn interchangeably, whatever the season, we’ll keep up to date with fashion forecasts, while you decide which styles to make your own.

Get the Look

Model wearing navy and white gingham check co-ord set with high-neck jacket and wide-leg trousers.

Checking all the boxes

Move over stripes, check is our pick of the patterns for this capsule! Our Tie-Front Check Shirt and the Fluid Tie-Detail Track Top worn with the Wide-Leg Check Trousers offer a practical, utilitarian approach to styling this classically heritage-inspired design. For a more relaxed, feminine vibe, we’d look to our matching mesh set. Still feeling slightly daunted? All of our checkered options work with your best-loved basics and are a great way to add interest to plain or monochrome outfit formulas; don’t forget a pair of statement sunglasses.

model in black jacket and beige checked trousers standing with arm raised in a modern interior space.
model wearing tortoiseshell sunglasses and beige checked shirt with gold hoop earrings in natural light.

Tailoring reimagined

Transitional weather or otherwise, sometimes we want the polish that tailored pieces provide, without the rigidity of structured lapels and double-breasted fits. Let us give you a roster of alternatives, starting with the Cinched-Waist Shirt and Pleat Culottes. Social media scrollers, we know you’ve seen the all-black airport outfit that has been doing the rounds; consider this our dressier take. The waist-defining button-down balances the culottes’ breezy silhouette, while the pleats and collar keep it in smart territory. We’ve opted for heels to accentuate the leg, but flip-flops are a great casual substitute.

Model wearing black satin shirt with wide-leg black culottes and strappy beige heeled sandals.

The same footwear choices apply to our Faux-Suede Bermuda Shorts. A fabric and colour we’re all too familiar with across coats and jackets, consider this your transitional dressing fix while we wait for (or will away!) the arrival of colder weather. Notable mention to the Canadian tuxedo (a.k.a. our Denim Shirt with Contrast Stitching teamed with The Barrel.) Despite its tailored namesake, this pairing offers a relaxed suit alternative that still looks smart and intentional.

Model wearing oversized tortoiseshell sunglasses, brown sleeveless top, statement earrings and brown shorts.
Model wearing blue denim shirt and matching wide-leg jeans, posing by a doorway with potted plants.

Draped details

While capes, draping and scarf details are currently considered trends, Get the Look is all about combining fashion-forward styles with comfort and all-day wearability. Our One Shoulder Draped Top and Draped Check Top are designed in mid-weight fabrics, meaning you get a flattering fit without the heaviness. Wear them with staple denim, faux-leather trousers or lace-trim shorts, or keep things tonal with our brown Wide-Leg Pleated Trousers.

model wearing brown sleeveless cowl neck top with gold earrings and bracelet, paired with white trousers.
model wearing oversized sunglasses, gold hoop earrings, brown checked shirt and beige trousers standing outdoors.

Top-to-toe looks on the go!

Shop the range in-store, online or on our app via our Click & Collect service. Use the app to streamline your shopping experience by saving your favourites, placing Click & Collect orders on the go and receiving personalised notifications, so you never miss out on Primark must-haves. Download from the App Store or Google Play Store now.